Responsibilities of a Salesperson
Sales representative are pivotal
in the growth and success of their individual organizations. The duties and
responsibilities of sales professional may vary from one sector to the other. Their
core job, regardless of the industry, is to promote the product or service they
are selling, develop interest in the customers for their company service or
merchandise and understand the queries and concerns of the client. A good
salesperson must be focused and persistent. They must be communicative; should
be able to target the needs and requirements of the buyer; address them; answer
all the concerns and doubts and then finally close the deal.
The primary duty of a sales
representative is to look out for potential customers. He should be keen to
develop good communication relationship with the client and try to understand
the needs of the prospect.
One of the valuable attributes of
a salesperson is to qualify his prospect. It is a crucial step for starting any
business with the client. Ability to
beautifully present the service or product is a must-have skill for sales
professional. It is very important for him to know and understand the product,
or if high technical sales are involved, should be able to bring along the
technical expert with him while he presents the business to the customer. This
is a very smart tactic and works well in such situations. A great salesperson
should address all the aspects of the business and must make it sound
approachable to the client. If he misses on this front, his presentation will
lack the effect and he may lose the prospective customer. However, if the buyer
shows the interest by asking questions and seeks clarifications, the
salesperson has hit the interest bang on target.
A friendly, personal approach to
the customer is a great way to persuade him to develop interest in the
business. It might sound easier but it is a lot more complicated. Actively
listening to the customer and his needs, and if needed, persuading him to ask questions,
is a must-have quality that is required in a salesperson.
The most important step is facing
all the objections and closing the deal. To be able to finalize the sale and
help the client in each and every possible way is an integral part of a good
salesmanship. He should be polite, tactful and persistent throughout the
presentation. A sales representative should courteously deal with all the
objections and queries in the end and leave a long-lasting impact on the
client.
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